In today’s market, competition is stiff. It’s hard to stand out. What used to be key differentiators, like personalized customer service or high quality products, doesn’t impress buyers anymore. Everybody “care about their customers”. It’s not a differentiator.
If you want to differentiate your brand from the the competition, it’s going to take a bit more effort than that. You’ve got to dig deep.
While going through my garage in preparation for a family move, I realized that I buy a lot of tools I don’t need. And that got me thinking about my tool buying behavior, both at home and in my business.
And you know what I learned? That tools don’t generate results. People with strategies do. And if I buy a tool without a strategic plan, then I’m setting myself up for failure.
So I decided that I don’t want to keep wasting money on a bunch of stuff I don’t need, and I put together a list of five questions to ask before buying another marketing tool.
Autofill is an awesome feature that makes completing web forms easier on the user, and it gives marketers a handy-dandy tool for collecting additional user data.
But unfortunately, when you integrate Sitefinity CMS and Marketo marketing automation tool via the Sitefinity Marketo Connector, the connection breaks the autofill feature.
We just couldn’t live with that, so we created a custom solution to solve the problem.