While B2C companies often count on the holiday season to be the most wonderful time of the year, B2B companies often think of the holidays as their slow time, and cut back on their sales and marketing efforts.
There are a number of ways, however, that B2B companies can use the holiday season to their advantage.
Go ahead and make fun of me – everyone else has – but up until about a month ago, I was still renting DVDs from Netflix to watch my favorite shows. I was probably helping the few people in the mailroom over there stay employed. Sorry guys.
There’s a lot of buzz about programmatic media these days (aka programmatic marketing or advertising) and for good reason. Programmatic ads are smart, targeted and flexible, and upend the traditional model of media buying where a buyer agrees to run a certain number of ads (or impressions) with a publisher and is locked in to a contract.