You are feeling the pressure to generate more and more leads. But in order to do that, you need more data and better customer intelligence.
It’s not just enough to know basic web analytics. General traffic data and basic behavioral statistics are not going to get you the results you need. That’s because the conversion process isn’t linear. It’s more complicated than that.
So you need access to more information, and this blog will teach you to use your lead-gen forms to get it.
You already know that a web content management system is the cornerstone of your digital marketing strategy. In fact, you’re probably in the process of re-evaluating your systems in search of a tool that will empower your team to create relevant, personalized and engaging cross-channel digital experiences for your customers.
But finding the right web content management system can be a challenge. It helps to have a benchmark for evaluating your options.
In today’s market, competition is stiff. It’s hard to stand out. What used to be key differentiators, like personalized customer service or high quality products, doesn’t impress buyers anymore. Everybody “care about their customers”. It’s not a differentiator.
If you want to differentiate your brand from the the competition, it’s going to take a bit more effort than that. You’ve got to dig deep.