Google is such a dominating force in search that people use its name as a verb. Need to find something? “Google it.”
No one says, “Bing it.” Yet.
But Bing is quietly growing and improving behind the scenes, and there are a number of reasons you might want to consider using it, advertising on it and exploring its potential.
The term “inbound marketing” was coined in 2005, and since then, it’s become the marketing standard, a rallying cry, really an industry unto itself.
The idea behind it sounds great. Instead of buying attention with direct mail, emails, telemarketing, ads, etc. (what has been deemed “interruptive marketing”), inbound marketing provides valuable content (blogs, videos, ebooks, whitepapers, podcasts, etc.) that attracts people in different stages of the sales funnel.