Imagine a grizzled ad man in rumpled suit, perched on a stool in a once-trendy-but-now-passé cocktail lounge, spilling your guts to no one in particular as the bartender rolls her eyes.
“Today’s marketing is an electronic shouting match. An indistinguishable wash of noise comprised of ubiquitous irony and repeated hipster buzzwords, endlessly cycling and recycling. Sure, everybody talks about brand equity, but who really knows what that means? The latest computer-generated, talking animal? Gimme a break. In my day…”
What about his day? Was it ever really better?
We recently took on a microsite project for our client, Lowry Park Zoo. The Zoo is hosting the cultural event of the season, Zoominations, a Chinese Lantern Festival. With only a few weeks until the big campaign push, Lowry Park Zoo needed a microsite to help showcase the upcoming event. In less than two weeks the Roger West team executed the copywriting, design, and development of the Zoominations microsite.
With the microsite featuring colorful images of the lanterns and interesting facts about the culture, the Zoo is optimistic that they will meet their goal of having 300,000 visitors during the 90-day run of Zoominations.
We recently took on a re-branding challenge for Wealthcare Capital Management, the creators of the Goals-Based Wealth Management process that big brands like Wells Fargo and Nationwide use today.
Our goal was to re-position the company as a fierce industry leader – and we did that with a new logo, tagline, value proposition, marketing collateral, and of course, a responsive website.
Using their existing content management system Wordpress, we gave Wealthcare a powerful marketing tool with several custom layouts and customizations that make it easy for the Wealthcare marketing team to manage and update content.