We recently had the opportunity to work with Tampa Bay’s Nonprofit of the year, AMIkids, to create a new messaging strategy and completely redesign their website. We started off by identifying the single, most important reason why AMIkids exists today: because they believe all kids, regardless of their background or past offenses, have the potential to be someone great.
Then, by leveraging creative insights from target market research, we imagined one concise line to communicate their compelling mission: “There is potential born in every child. We help them find it.”
What do you do when you’ve got a new and improved children’s section, a blank 20-foot wall and a device charging area where visitors spend lots of time? You call Roger West, and let them get creative! And that is exactly what our client, Tampa’s Lowry Park Zoo, did when they launched the new Wallaroo Charging Station.
Formerly a restaurant with a covered space and order windows, the Zoo wanted to reinvent the area into something useful for visitors: a place to recharge mobile devices during the day – because nobody wants to miss a photo opportunity with Heathcliff, the Koala.
With the cultural event of the year and a revamped children’s section, Tampa’s Lowry Park Zoo has a lot to talk about this Spring. To get their message out to the public and drive ticket sales, we answered the challenge to execute an outdoor media blitz.
We designed an original outdoor billboard to promote Zoominations, a Chinese lantern festival here for a limited time only, and another billboard to reposition this Tampa attraction as “The more to do Zoo”. The new designs are currently running on both print and digital billboards across I-4, I-275, I-75 and other major traffic spots throughout Tampa.