We recently took on a microsite project for our client, Lowry Park Zoo. The Zoo is hosting the cultural event of the season, Zoominations, a Chinese Lantern Festival. With only a few weeks until the big campaign push, Lowry Park Zoo needed a microsite to help showcase the upcoming event. In less than two weeks the Roger West team executed the copywriting, design, and development of the Zoominations microsite.
With the microsite featuring colorful images of the lanterns and interesting facts about the culture, the Zoo is optimistic that they will meet their goal of having 300,000 visitors during the 90-day run of Zoominations.
We recently took on a re-branding challenge for Wealthcare Capital Management, the creators of the Goals-Based Wealth Management process that big brands like Wells Fargo and Nationwide use today.
Our goal was to re-position the company as a fierce industry leader – and we did that with a new logo, tagline, value proposition, marketing collateral, and of course, a responsive website.
Using their existing content management system Wordpress, we gave Wealthcare a powerful marketing tool with several custom layouts and customizations that make it easy for the Wealthcare marketing team to manage and update content.
We recently had the opportunity to design a responsive website in Sitefinity CMS for one of our long-time clients, MIBAR, an IT services company based in New York.
One of our biggest challenges was reorganizing over 100 pages of web content. Our goal was to position MIBAR as a leading IT services company with a very clear and concise message, so that meant a lot of the older fluff content needed to go. But we didn’t want to lose the important details, or negatively impact SEO.