What do you do when you’ve got a new and improved children’s section, a blank 20-foot wall and a device charging area where visitors spend lots of time? You call Roger West, and let them get creative! And that is exactly what our client, Tampa’s Lowry Park Zoo, did when they launched the new Wallaroo Charging Station.
Formerly a restaurant with a covered space and order windows, the Zoo wanted to reinvent the area into something useful for visitors: a place to recharge mobile devices during the day – because nobody wants to miss a photo opportunity with Heathcliff, the Koala.
With the cultural event of the year and a revamped children’s section, Tampa’s Lowry Park Zoo has a lot to talk about this Spring. To get their message out to the public and drive ticket sales, we answered the challenge to execute an outdoor media blitz.
We designed an original outdoor billboard to promote Zoominations, a Chinese lantern festival here for a limited time only, and another billboard to reposition this Tampa attraction as “The more to do Zoo”. The new designs are currently running on both print and digital billboards across I-4, I-275, I-75 and other major traffic spots throughout Tampa.
Imagine a grizzled ad man in rumpled suit, perched on a stool in a once-trendy-but-now-passé cocktail lounge, spilling your guts to no one in particular as the bartender rolls her eyes.
“Today’s marketing is an electronic shouting match. An indistinguishable wash of noise comprised of ubiquitous irony and repeated hipster buzzwords, endlessly cycling and recycling. Sure, everybody talks about brand equity, but who really knows what that means? The latest computer-generated, talking animal? Gimme a break. In my day…”
What about his day? Was it ever really better?