Hey everyone, we’re delighted to debut our new Roger West video, entitled “You”.
I won’t go as far to say that this video will be LIFE CHANGING, but I can promise you that it won’t be the worst minute and 13 seconds of your day.
If you ask marketers today who they want to target with their content, a large number of them are probably going to say they’re aiming for the executive suite, the key decision makers, the big kahunas.
Many marketers look almost exclusively for top titles when assembling email lists or other campaigns. They may also focus solely on top tier execs when creating their buyer personas.
Those who know me may find this hard to believe, but there have been times that I’ve been resistant to change.
I remember when email first came out (yes, I am THAT old) and my buddy told me I should sign up for an account.
I said, “What do I need email for? I have a pager!”
I actually said that.