I’ll admit it. Marketing automation kind of snuck up on me.
I’ve been in digital marketing for a long time. Hell, I just did the math and it’s been 17 years. Yep, I’m old and cranky.
GET OFF MY LAWN!
We’ve officially entered Q4, which means most of us are thinking about marketing budgets for next year. As always, your challenge is to maximize the budget while satisfying the sales team with plenty of quality leads.
But how much should you spend, and where should you spend it?
When “The Dark Knight Rises” trailer came out in 2012, I completely, for lack of a better word, geeked out. (I just watched it again. It gives me chills, man. Chills!)
First of all, it’s Batman. I shouldn’t need to say more than that. If you don’t think Batman is badass, you should probably stop reading this and go back to your knitting.