You already know that a web content management system is the cornerstone of your digital marketing strategy. In fact, you’re probably in the process of re-evaluating your systems in search of a tool that will empower your team to create relevant, personalized and engaging cross-channel digital experiences for your customers.
But finding the right web content management system can be a challenge. It helps to have a benchmark for evaluating your options.
In today’s market, competition is stiff. It’s hard to stand out. What used to be key differentiators, like personalized customer service or high quality products, doesn’t impress buyers anymore. Everybody “care about their customers”. It’s not a differentiator.
If you want to differentiate your brand from the the competition, it’s going to take a bit more effort than that. You’ve got to dig deep.
While going through my garage in preparation for a family move, I realized that I buy a lot of tools I don’t need. And that got me thinking about my tool buying behavior, both at home and in my business.
And you know what I learned? That tools don’t generate results. People with strategies do. And if I buy a tool without a strategic plan, then I’m setting myself up for failure.
So I decided that I don’t want to keep wasting money on a bunch of stuff I don’t need, and I put together a list of five questions to ask before buying another marketing tool.