If your sales team is struggling to convert leads, you are not alone. Sixty-one percent of B2B marketers send leads directly to sales. However, out of those leads, only 27% end up being qualified. To bridge the gap between the leads that are sales-ready and those that aren’t, you need an effective lead scoring strategy.
If you work in the marketing department in a large organization, you may only go through a full-scale website development process once every few years. Whether you’re hiring an agency to build your site or working with an internal team, we think it’s important to have a clear understanding of the process upfront, so you know what to expect.
If your B2B company is searching for valuable resources to add to your content marketing mix, you should consider producing some white papers. Publishing a white paper helps to demonstrate thought leadership, and provides your target audience with helpful, in-depth information that can influence buying decisions.