BRQ Brand Awareness
December 19, 2023
BRQ Expands North American Brand Awareness with Roger West
When one of Brazil's largest and most successful technology services companies decided to break into the North American market, it turned to Roger West. Although BRQ had been developing groundbreaking solutions for global brands for nearly 30 years, the company wasn't well known to its potential US customers. To help raise the company's brand awareness, the creative team at Roger West developed new brand messaging that would resonate with US-based prospects and rolled out a campaign to introduce the company to the market with a far reaching paid media campaign.
The BRQ brand awareness landing page developed for the campaign would go on to win multiple awards, including a 2023 Gold Award of Excellence from the prestigious Communicator Awards.