Zing Health Medicare Campaign
March 08, 2024
Zing Health Launches AmaZING Medicare Campaign with Roger West
As Zing Health approached the hectic season for Medicare open enrollment, the insurer needed to launch a conversion-focused microsite to support a multi-faceted digital media campaign. While Zing's innovative special needs Medicare Advantage policies set them apart from many of their competitors, they needed a high-performing site that could quickly convey key policy information and provide a clear conversion path for their potential customers.
Working from an initial design provided by the team at Zing, Roger West's content and development specialists quickly build and deployed an easy-to-navigate microsite that integrated seamlessly with the insurer's CMS and call center to capture leads and put them on the fast-track to becoming customers. With the microsite in place, Roger West then got to work creating eye-catching digital ads to bring traffic to the site and set them on the road to becoming Zing customers.