January 15, 2024
Lux Lighting Showcases its Brand with a New Website from Roger West
After creating a sophisticated, upscale new look for Lux Lighting’s brand, the Roger West team got to work developing an elegant, responsive website to roll their brand identity out to the world. With major trade shows on the horizon and a waiting list of dealers eager to share Lux Lighting’s products with their customers, the site needed to be designed, built, and launched in a relatively short timeframe.
The Roger West team pulled out all the stops to get wireframe designs approved and then got to work building a fully content managed site within WordPress. In addition to being optimized for mobile, the site also needed to feature eCommerce integrations to allow customers to browse the various product collections. Designed around the same high-class aesthetic that informed Lux Lighting’s new logo, the brand-new site showcases the company’s commitment to providing customers across the country with elevated home décor.