Michael Westafer

Michael Westafer


Michael “Mike” Westafer is the CEO and founder of Roger West. Mike brings more than 25 years of marketing, leadership and business strategy experience to Roger West’s team, clients and partners. Since founding the agency in 2007, Mike has built Roger West into an award-winning culture focused on exceptional service, enduring relationships and proven results.

Mike grew Roger West from a scrappy startup to a full-service agency, with a portfolio of top brands in high-growth industries including healthcare, restaurants, tech, logistics, manufacturing and distribution. Under his leadership, the agency has received numerous ADDY, Davey, Emmy and W3 awards, as well as consecutive honors as a Best Place to Work, a fastest growing privately held company, and a national and regional member of the INC 5000.

An alum of Savannah College of Art and Design (SCAD), Mike’s strong background in graphic design and IT has culminated in the agency’s diverse, high-performing projects driven by technology, style and function. Mike wore many hats prior to taking the entrepreneurial plunge, including designer, programmer, creative director, VP of Marketing and Technology, and professor.

“Let's do this” is a popular phrase in the Roger West office and represents the work ethic Mike cultivates within the agency. He believes in getting things done and making big things happen for clients and teammates. Best known for his expert fist-bumps, Mike takes his role as CEO seriously but isn’t afraid to inject humor into his methods. Mike’s door is always open for strategy sessions, fishing and boating stories, or an afternoon cocktail.

I can cook Minute Rice in 58 seconds.”