Video marketing isn’t just about commercials anymore. Think about the last big purchase you made. Chances are, you looked it up on YouTube.
We’re all about creative content marketing here at Roger West, and video is awesome for case studies, social media scroll stoppers, product offers, brand introductions and much more. But we always create with a purpose, and that means checking the stats first.
Fortunately, there’s no shortage of info to support the rising use of video marketing, from animated explainers to live-action video, or a creative combo of both:
- 94% of people watch explainer videos to learn about a product
- 84% were swayed to purchase based on what they saw in a video
- Nearly 90% of people want to see more video from brands
What’s your story? Tell it on video. Get in touch with Roger West, and we’ll show you how it’s done.