Case Study

Zing Health Sees Record-Breaking AEP Enrollment Growth with Roger West

Zing Health, a physician-founded Medicare Advantage provider dedicated to improving healthcare access for underserved communities, needed to expand into new markets. They partnered with Roger West for a data-driven digital marketing strategy to reach eligible Medicare beneficiaries and increase enrollments.

Industry  /  Health Insurance

The Annual Enrollment Period (AEP) is a crucial time for Medicare Advantage providers competing to attract and enroll new members. For AEP 2025, Zing Health aimed to outperform the previous year by increasing lead volume, improving conversion rates and expanding their brand presence.

Zing Health faced several significant challenges including intense competition from larger national Medicare Advantage providers, barriers to audience engagement with Medicare-eligible individuals and limited brand awareness in new key markets. They turned to Roger West for a highly targeted, performance-driven strategy that combined proven digital advertising methods with new marketing innovations.

Solutions

  • Meta Performance Ads
  • Banner Ads
  • Digital Out of Home Campaigns
  • Google Demand Generation
  • Meta Video Ads

The Solution

Roger West crafted a scaling paid media solution designed for maximum impact. Navigating the competitive AEP marketing, and focusing on three new markets, would require refined audience targeting, creative messaging and multi-channel marketing integration to drive engagement. The Roger West team combined proven best practices with new marketing tactics to expand Zing Health’s digital footprint:

  • Digital Out-of-Home (DOOH) Campaigns: Leveraged strategically placed digital billboards, reaching Medicare audiences in high-traffic locations. 60 different landing pages were visited as a direct result of these placements.
  • Google Demand Generation Ads: Tapped into Google’s audience targeting capabilities, driving highly relevant traffic and increasing lead conversions.
  • Meta Video Ads: Created engaging video content tailored for Facebook and Instagram, capturing user attention and driving action.

Record-Setting AEP Performance

By implementing highly strategic, data-backed digital marketing solutions, Roger West helped Zing Health convert digital traffic into real leads and drive unprecedented engagement from prospective members—a 167% increase over AEP 2024. In fact, the primary markets (Illinois, Indiana and Michigan) outperformed the digital AEP conversion rate from the previous year by 27%. The combination of performance ads, digital expansion and new media tactics led to significant increases in engagement, leads and conversions—further positioning Zing Health as a leader in Medicare Advantage marketing.

Results

2k+

conversions

52%

increase in calls

27%

uptick in 3 primary markets

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