One of the best parts about working in digital marketing is getting to witness the rapid innovation of technologies and methodologies that help us drive ROI (return on investment) for our clients. When we love a tool or platform that supports our mission to deliver high-quality integrated digital marketing to clients, we do everything we can to build a strong relationship with the company behind the innovation. That’s why we’re a SEMrush Agency Partner.
The Science Behind SEMrush
There’s a reason SEMrush is one of the most popular SEO tools on the market today – and that’s because it works! They have a database with more than 20 billion keywords, as well as 808 million domains crawled. SEMrush uses its own technology along with third-party data providers to effectively learn a variety of algorithms. Because of this, the platform can track things like landing URLs, SERPs (search engine results pages), and CPC (cost per click) ads.
SEMrush can handle all your keyword research and track how your competition is using keywords. The platform also supercharges digital marketing by offering key insights on SEO, paid media, and more to help businesses optimize their content and rankings. “The most valuable thing about SEMrush is the detailed insights it provides for both SEO and paid media for our clients and their competitors,” says Tim Peyton, Director of Digital Strategy at Roger West. “It’s an invaluable tool to put forth a strategic digital media strategy.”
6 Reasons to Use a SEMrush Agency Partner
As an Agency Partner, Roger West uses SEMrush for all the benefits mentioned above and more, while also connecting with brands seeking trusted agencies to support their digital campaigns. Here’s an even better breakdown of how we use SEMrush to help up your digital marketing strategies.
1. Quality keyword research
Good marketing research should start with a closer look at keywords, which are often the reason customers find you! If commonly searched keyword phrases are placed in content throughout your company’s website, it increases the chances of exposure and potential sales! If you aren’t sure what the best keyword phrases are, that’s where SEMrush comes into play, as the program will help find and target the keywords most likely to get your site traffic.
2. Organic traffic data
Getting to know the ins and outs of your website when it comes to traffic, backlinks, and overall keyword performance can give some insight on how to boost business with just a few changes. When using SEMrush, you can see all your company’s progress and shortcomings to help you decide what direction take with your site strategy.
We trust SEMrush to provide us with introspective data on our clients. Almost every SEMrush feature can be used to improve clients' SEO performance! Because organic traffic plays a major role in the content funneled to your website, we use SEMrush to determine which keywords are driving the most traffic.
3. SEO website audits
SEMrush’s Site Audit function inspects websites to determine their health – identifying more than 130 technical and SEO red flags that might be hindering performance. It also offers solutions and automated reports to support continuous improvement. We use a majority of the 40+ tools offered by SEMrush to address our clients’ challenges and deliver dynamic digital strategies with unparalleled ROI.
4. Templates and content ideas
SEMrush’s content template is handy tool, giving you a list of related keywords and keyword phrases for every piece of content on your site. It gives you a design for high-performing content plans, so you’re able to easily build powerful messages in a way that’s appealing to the reader. With the content research feature, you’re also able to see how other companies display the same content, to decide if there may be a better way to convey a message.
5. Improved lead generation
We use SEMrush as a tool to collect data on our clients’ web performance, ranking, and competition, all with the primary goal of helping them generate leads. Our experienced team analyzes this information and makes real-world recommendations based on the data that drives client success in the real-world. SEMrush provides the numbers, which allows us to develop in-depth, customized digital strategies for clients who are ready to take their lead generation to the next level.
6. Fill content gaps
With so many websites floating around in the internet world, it’s definitely worth taking a look at the sites similar to yours. In simpler terms: know your competition! SEMrush works to check out the competitors, and where they stand with keywords and traffic. This provides insights into the type of content they’re creating so you can identify which areas you need to strengthen to be more competitive. It’s not all about mimicking the success of others, either. Seeing gaps in someone else’s strategy from the outside is a great way to identify opportunities that will provide you with an edge when it comes to promoting content.
It’s Not Spying – It’s Competitor Research!
SEMrush provides our digital team with stellar SEO and paid media insights on our clients’ competition. The data provided by SEMrush is accurate and up to date, ensuring that our digital strategy remains agile. We can use the SEMrush platform to identify a client’s top organic competitors, their chosen keywords, and other critical SEO metrics.
The platform also enables us to analyze the competition’s top-performing content and web pages, and it offers an easily digestible view of their pages with rankings on Google’s top search results. With the click of a button, we can see organic search traffic, keywords, traffic cost, backlink data, and more. By regularly monitoring the keywords and content of the competition, we can give our client campaigns a competitive edge that’s backed by current data and research.
Get Ready to Boost your Marketing Strategy
SEMrush’s Agency Partners platform is a powerful tool that connects brands looking to outsource marketing efforts with agencies and individual specialists. If a brand finds Roger West on the SEMrush Agency Partner platform, we already know that they’re serious about doing what it takes to create high-quality, high-value campaigns. They can also be assured that we’ve been vetted, trained, and have the expertise to turn SEO data into value-driven strategies.
Are you ready to join our clients from all industries looking to rank higher and covert more with high ROI? Give us a call.