Director of Digital Strategy
Tim Peyton brings more than 10 years of digital marketing, paid media and data analytics experience to his role as Director of Digital Strategy at Roger West. Tim is responsible for the strategy, management and execution of the agency’s paid and organic digital marketing offerings, working across multiple technologies and media channels to drive qualified leads and yield high ROI for Roger West’s clients.
Tim's expertise includes SEO/SEM, Programmatic display, paid search and social advertising, as well as campaign planning, testing and reporting. He works diligently to ensure digital marketing initiatives exceed goals and KPIs, bringing a winning combination of tactical industry knowledge, a strategic approach to brand, and the ability to help clients navigate and make data-driven decisions about their investments.
Before joining Roger West, Tim served as an Account Manager and later as Senior Media Director of Lever Interactive, where he helped clients generate, review and manage campaign strategies to optimize marketing effort results. Tim’s extensive background in digital strategy and paid search has given him tactical B2C, B2B, direct response and product awareness experience in multiple business verticals, from healthcare and aerospace, to food and consumer goods. His brand experience includes Blue Cross Blue Shield, Boeing, Experian Health, Philips Lifeline and SpaFinder, among others.
Tim holds a bachelor’s degree in science from North Arizona University and a master’s degree in Science from Ohio University. He is a Bing Ads Accredited Professional, with a growing list of Google certifications including AdWords, Display and Video 360. Need real results, reporting that makes sense and an infectious smile? Tim’s your guy. When he’s not working on client campaigns, you can find him fishing, leading his pack of four dogs or rooting for the Dallas Cowboys.
Life is a matter of perspective. The optimist sees the donut, the pessimist sees the hole, while I see through the other side.”