SaaSAssure: A Strategic Approach to SaaS Branding and Website Design

June 23, 2025

Strategic Messaging, Visual Identity and a Website Built to Convert

SaaSAssure had a strong product concept, early traction and a smart team behind it. What they needed was strategic SaaS branding and website design to match. 

Like many fast-moving startups, they wrestled with key decisions around messaging, visual identity and digital presence. The value was there—but the brand wasn’t telling the story with confidence. They felt stuck. But, they knew exactly who could help: Roger West. 

Solving a Real Risk for SaaS

SaaSAssure de-risks the SaaS supply chain by combining automated risk monitoring with insurance-backed assurance. The platform helps SaaS vendors prove their reliability—and gives buyers the peace of mind that their critical software won’t disappear or fail without warning.

Step 1: Messaging with Meaning

Roger West began by interviewing stakeholders to get to the heart of the product—what it does, why it matters and how it’s different. From there, the team mapped out:

• A clear go-to-market strategy and audience alignment
• Competitive positioning and brand differentiators
• Key benefits, value propositions and messaging hierarchy

The result: a strategic foundation to fuel growth and align the entire brand around a shared story.

Step 2: A Confident, Cohesive Visual Identity

Once the messaging was locked in, Roger West built a full visual brand framework—for internal and external use—ensuring consistency across every touchpoint.

• Logo: A clean, modern mark with visual weight on “Assure”—designed to communicate confidence and trust.
• Color palette: A distinctive set of core colors used consistently across digital and physical assets to build recognition.
• Typography: A unified typographic system that reinforces professionalism and clarity in every communication.

Step 3: A Website Built for Conversions

Roger West brought it all together with a custom-designed HubSpot website balancing education, credibility and conversions. The project included:

• Full UX and UI design
• HubSpot CMS development
• Visual asset coordination
• Analytics setup for real-time performance tracking

 
“If someone came to me and said, ‘Hey, I'm thinking about working with the Roger West team.’ I would say ‘Do it.’ From a creative perspective, I really do think that they’re the best in the game.”
Jeannine Edwards
VP of Marketing
SaaSAssure

The Bottom Line

SaaSAssure had the right pieces. Roger West helped align their vision with a powerful new brand—defining their message, sharpening their visual identity and launching a high-performance website that drives growth.
 
Want a clear, confident, cohesive brand that reflects your unique value?
Let’s talk.

In the meantime, check out this video to learn more about SasSAssure's branding and web redesign project.