There’s an ongoing digital transformation of local advertising across the country, as community businesses capitalize on the power of GPS, mobile technologies and the web to draw in traffic. Geotargeting and geofencing allow businesses to make specific offers to targeted customers who are in a designated location or vicinity. Local online listings like Google My Business let businesses control their online listings, show reviews and even respond to messages, and ads with click-to-call functionality give businesses a way to track their calls. There are a bevy of digital marketing tactics that are especially effective for local businesses, and unlike traditional methods like direct mail, they are easy to monitor, adjust and optimize. Roger West can help take your local advertising farther. Let’s Talk.
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