Cruel Summer

August 14, 2018   /   by  Diane Callihan

As Summer Ends, Your Digital Marketing Plan Should Heat Up

Guys, I have some bad news. Summer is almost over.

I’m sorry.

During the summer, things often seem to slow down a bit work-wise. Folks are out on vacation and timelines may stretch out a bit. Everyone seems to be a bit more relaxed. It’s still sunny outside when you get home.

There are tropical drinks.

All that is about to end. (Thanks, September!) It’s time to get back to business.

It’s time to make sure you kick your 4th quarter goals and end the year on a high note. It’s time to start thinking of 2019 (OMG, really?!) and planning out your marketing strategy and budget.

It’s time to snap out of your summer stupor and re-energize yourself, recommit to your business and kick things up a notch.

Now’s the time to assess how your marketing plan has been working for you, to adjust and finish the year up strong.

For example, get a PPC audit to see if your current paid search campaigns are paying off, and, if not, find out how to turn that around.

And wouldn’t it be nice to get that website refresh you’ve been wanting? Or what about updating your CMS or investing in a shiny, new marketing automation tool?

Maybe this can be the year you finally optimize for mobile or start making all those videos you’ve been talking about.

There’s still time.

And there can still be tropical drinks. Use them to celebrate your success.

Need help getting all those awesome marketing initiatives accomplished? Want to give us the work so you can stay in summer mode a while longer? That’s what we’re here for. Let’s talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.