Engaging, Informative, Fun: Animated Explainer Videos Drive Sales

April 19, 2016   /   by  Diane Callihan

Customers are 85% more likely to buy after watching an explainer video.

If you market for a company that offers complex products or services that require some explanation, an animated explainer video might be the perfect way to get your message across.

Many companies depend on big blocks of text, white papers or other resources to convey their story, but reading copy is not the way the majority of consumers prefer to get their information. Most people want to get their information quickly (preferably in less than a minute) and in an easily consumable, memorable format.

That’s why Animated Explainer Videos are so popular these days. They can quickly tell the story of a product or service in a fast, fun and captivating way. They also are proven to help drive conversions.

Let us explain. It’ll only take a minute or so…

Sadly, just having an explainer video won’t necessarily instantly result in stellar sales. You have to promote the hell out of it.

Fortunately, we can not only help you create an awesome explainer, but we can also help you build a cross-channel promotional plan to drive traffic to it. Let’s do this!

Want to see more of our video work? Check out our YouTube channel.

Want to learn more? Let's Talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.