Roger West & DialogTech Nominated for Most Innovative Search Campaign

October 15, 2018

Tampa, Florida – Oct 15, 2018 – Roger West, a Tampa-based digital marketing agency, is pleased to announce that they, along with call analytics provider DialogTech, have been nominated for Most Innovative Search Campaign by The Drum Search Awards USA 2018.

The nominated campaign was for Roy’s Restaurants, a national brand known for its fusion/Pacific Rim cuisine.

Roger West was engaged to optimize Roy’s paid search and display campaigns to increase reservations, private dining bookings and gift card sales. Because many conversions for Roy’s come in over the phone, Roger West selected call analytics provider DialogTech to provide insights into what channels, ads and search keywords drove the most valuable calls to each Roy’s location.

With the help of call tracking and conversation analytics data from DialogTech, Roger West delivered a 434% increase in reservations for Roy’s while decreasing their cost per reservation by 38%. Read our case study.

The Drum Search Awards USA seeks the best search campaigns in the country, with the aim of recognizing the best work being produced in the industry. Winners will be announced on 11/14.

Michael Westafer, CEO of Roger West, said, “We’re proud to have been nominated for the Most Innovative Search Campaign, and pleased that, through our work with DialogTech, we were able to produce such outstanding results for Roy’s Restaurants.”

If you’re interested in how Roger West can produce stellar results for your paid search initiatives, let’s talk.