Roger West Launches New Offering to Help Businesses Attract and Engage Top Talent

June 22, 2023

Roger West Creative & Code, a full-service digital marketing agency, is expanding its offerings to meet market demand for talent and recruitment marketing strategies. Led by Mary Vallellanes, HR veteran and newly appointed Chief Employee Experience Officer for Roger West, the new line of services aims to help businesses with high volume and specialized recruiting needs increase candidate funnels and strengthen their employment brands.

Roger West is leveraging its lead generation capabilities across highly competitive industries to provide customized, data-driven recruitment marketing campaigns and solutions. By combining tried and true digital marketing strategies with proven HR expertise, Roger West hopes to bridge the gap between two often disparate yet critical business functions.

“HR teams are facing enormous challenges, between labor shortages, changing employee expectations, and intense competition for top talent,” said Vallellanes, whose 25-year career spans talent acquisition, HR communications and people management for several Fortune 500 companies. “Too often HR teams don't have the resources to build a comprehensive talent marketing strategy that keeps up with the people needs of the business. And their marketing teams don't have the context or internal HR data necessary to efficiently engage the future and current workforce.”

Talent and Recruitment Marketing is the latest service Roger West has introduced to support businesses with aggressive growth goals. Over its 15-year history, the agency has helped clients generate over $1 billion in revenue by attracting qualified leads and identifying new marketing opportunities.

According to Vallellanes, organizations that provide a cohesive and intentional candidate experience are far more likely to retain those employees, which saves valuable time and increases productivity. “Communicating your employee value proposition is incredibly important for the employee life cycle. Companies not only need to identify who their future high performers are, but also engage them in meaningful ways that make it exciting to become part of the organization. HR teams must then invest in new hires to help them become loyal consumers of an authentic employment brand.”

In addition to helping companies fill the recruitment funnel with digital marketing and paid media campaigns, Roger West is offering a variety of strategic services, including employee experience design, value proposition, branding, diversity programs, HR communications and more.

“We believe there is tremendous opportunity to bring our lead-gen expertise to a whole new market that’s painfully underserved right now,” said Michael Westafer, Founder and CEO of Roger West. “As a five-time Best Places to Work company, we also hope to share our knowledge and ideas when it comes to building a great employer brand.”

To learn more about Roger West’s new Talent and Recruitment Marketing services, visit the agency’s website or contact Mary Vallellanes directly for more details.

About Roger West Creative & Code

Roger West Creative & Code is a full-service digital marketing agency that helps companies build brands, generate leads, and keep customers inspired and engaged. Named Tampa Bay’s Small Business of the Year in 2022, the agency is a three-time member of the Inc. 5000 and has won dozens of major awards but is most proud of five consecutive designations as a Best Place to Work. Roger West drives client growth through brand development, website design, messaging strategy, content marketing, paid search, social media, lead generation, custom coding, and more. For more information, visit