Increase in Reservations
Decrease in Cost Per Reservation
Increase in Mobile Call Conversions
Results Beyond Expectation
The results of our paid search strategy met and exceeded our goals. Over 7 months, Roy’s reservations increased by a whopping 434%, their cost per reservation dropped by 38%, and they had a 461% increase in mobile call conversions.
The campaigns have been so successful that Roy’s increased their monthly spend by 267%.
Additionally, Roy’s had been losing some of their reservation business to Open Table, who was capitalizing on using many of Roy’s keywords. Using our mobile/retargeting strategy, Roy’s was able to gain back some of that impression share, thus increasing their profit margins.
About Roy’s Restaurant
Culinary pioneer Roy Yamaguchi created fusion cuisine at his original Roy’s in Honolulu in 1988. Blending classic techniques with adventurous Pacific Rim flavors, he created an entirely new approach to fine dining. Today, there are 17 Roy’s restaurants in the continental United States, six in Hawaii, one in Japan and one in Guam.