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Increase in new users via organic search


Increase in user sessions via organic search


Decrease in average page load time

The internal exercise of redoing the Saddle Creek website proved to be a valuable exercise for the organization, helping them clarify what their goals were, who they wanted to market to and what their messaging should convey.

The new site is not only technically much better and aesthetically pleasing, but it is easier for the marketing team to maintain and update – keeping the content fresh.

Additionally, in a year-over-year comparison between the old and new site, new users coming through organic search are up 56%, user sessions from organic search are up 58% and the average page load time has dropped by 73%.

If anybody needs to refresh their website, update their marketing strategy or enhance their SEO experience, Roger West is definitely who they should reach out to. We highly recommend them. They’ve been a great partner and we hope to work with them for many years to come.”
Megan Morrison, Marketing Manager of Fulfillment, Saddle Creek Logistics

About Saddle Creek Logistics

Saddle Creek Logistics provides integrated logistics solutions including warehousing, fulfillment and transportation. An asset-based third-party logistics provider based in Lakeland, Florida, Saddle Creek specializes in designing and delivering omnichannel logistics solutions for manufacturers, retailers and ecommerce companies.

3111 W Doctor M.L.K. Jr Blvd LakePointe Two | Suite #360, Tampa, FL 33607