Case Study

Trofeo Defines Brand and Delivers on Cloud Promises

DHP Enterprises needed to establish a professional, modern brand presence for its new subsidiary business, Trofeo. The cloud solutions market is crowded with fierce competition, and they would need a strong, unique brand to break through the noise. When it came to finding trusted marketing experts to position and launch the new brand strategically they knew they had to go with Roger West.

Industry  /  Technology

Trofeo offers organizations tailored end-to-end Microsoft Azure solutions that cut unnecessary costs, boost efficiencies and meet unique business goals. Founded by world-class veterans who have worked in the cloud industry since the very beginning, Trofeo was created to offer a different kind of cloud partner relationship—one committed to providing clients with the results cloud services were always meant to deliver—growth and transformation.

The new brand required strategic visuals and content that clearly communicated Trofeo’s services, products, value and key differentiators—and could serve as the foundation for all future media and marketing efforts. 

Solutions

  • Branding/Positioning
  • Messaging Strategy
  • Logo Establishment
  • Website Design, Content and Development
  • Mobile Responsive Front-End Design
  • Custom WordPress Integration
  • Technical and SEO Website Optimization
  • Sales Assets

Crafting a Unique Brand

Roger West worked closely with the Trofeo team through an initial discovery phase to explore the company service offerings and identify business objectives and preferences. Thorough stakeholder interviews, in-depth competitor analysis and market research led to a comprehensive brand messaging framework that would serve as a foundational guide for key touch points and connections with their audiences then and well beyond.

Branding & Logo Establishment

The branding process kicked off with the establishment of a new logo that encapsulated Trofeo’s commitment to driving digital transformation. The modern, streamlined design reflected innovation and agility—key qualities that defined Trofeo’s client-focused approach to cloud solutions.

To reinforce this new identity, the creative team at Roger West developed a bold, professional color palette that symbolized trust, intelligence and cutting-edge technology.

Results

+63%

Conversion Rate

+76%

Engaged Sessions

+82%

Returning Users

Messaging & Content Strategy

While the visual identity was taking shape, the Roger West team began formulating a compelling messaging and content strategy. The team took into account target audiences and industries, primary competitors and challenges existing in the market.

The final messaging framework solidified value proposition, tagline, mission and values, attributes and tone of voice to emphasize Trofeo’s commitment to long-range business outcomes and cloud transformation.

Website Design & Development

Every aspect of the new website was designed to be visually engaging and easy to navigate. Key website enhancements included a mobile-optimized design to ensure an exceptional user experience across all devices and lead-generation forms strategically placed throughout user journeys to drive conversions.

Engaging visual elements, including custom graphics and animations, were added to highlight Trofeo’s technical expertise and help visitors find relevant information.

The Icing on the Cake

Trofeo’s state-of-the-art website was honored with a Silver ADDY Award in the Consumer Website category at the 2024 American Advertising Awards. The recognition celebrates creative excellence in advertising and is a testament to the successful collaboration between Roger West and Trofeo.

Ready to build your own transformative brand? Contact Roger West today.

Roger West really brought the brand to life for Trofeo.”

Jake Halusic
Founder & CEO, Trofeo

The fun continues...

View All