Think Big for Kids Takes an Inspired Approach to Marketing

Think Big for Kids needed a full brand portfolio that included a website, event branding, banners, business cards, marketing collateral, and a secure way to collect online donations from supporters and partners.

Industry  /  Non-Profit

Think Big for Kids is a 501(c)(3) non-profit organization that helps underprivileged youth discover their untapped potential through career exploration, mentorship and skills development. Founded in 2016, Think Big’s mission is to introduce students from 6th to 12th grade to exciting career opportunities and assist them in achieving post-graduation goals for employment.


  • Brand Development
  • Website Development
  • Responsive Front-End Design
  • Content Strategy & Development
  • Marketing Collateral
  • Event Promotion

Think Big for Kids Expects More from Their Marketing

The organization’s mission to “Think Big and Expect More” inspired a marketing initiative to create a stronger web and social presence. Think Big for Kids wanted a new website that would attract supporters, partners and volunteers while appealing to kids seeking mentorship and career guidance. The website needed to be fully functional, effectively communicate the organization’s three-pillar programming and would be critical to the organization’s fundraising and brand awareness goals.

Roger West designed a modern, inviting website tailored to the needs of the organization. The new website came complete with specific pages dedicated to their mission and values, news and events, a blog with links to social media platforms and a contact page – all contributing to increased exposure and engagement. The development and design of the website also included:

  • Streamlined navigation
  • Dedicated Founder’s Story
  • Compelling statistics
  • Integrated giving platform “Harness,” complete with multiple donations offers capabilities

Marketing That Matters

The Think Big for Kids organization’s main promotional goal was exposure and awareness. A dynamic stable of branded materials and strong website presence contributes to a larger network of teens and youth that benefit from these opportunities.

Brand assets created by Roger West included:

  • Brand guidelines
  • Color palettes
  • PowerPoint templates
  • Banners
  • Booth stands
  • Business cards
  • One pagers
  • Events promotion

Lasting Partnerships

Roger West and Think Big for Kids have formed a relationship that extends beyond the boardroom. Roger West is now considered a founding partner of the organization and regularly participates in events for youth benefitting from Think Big for Kids programs. Since the start of the partnership, Roger West has attended and hosted career showcases for students seeking career opportunities in marketing, learning about design, content, digital marketing, account management and business.

It’s the team at Roger West that sets them apart. We love working with Roger West because they take the time to understand our needs and help us work towards a solution that can really tell our story. We are all about helping to serve underprivileged youth, and the Roger West team helps us best reflect our mission in all we do.”

Amy Alley
Executive Director at Think Big for Kids