Retargeting, also known as remarketing, are display ads that target consumers after they’ve visited a company’s website, or even a specific page on that website. When a visitor spends time on a page tagged with a retargeting code, a cookie is placed in that visitor’s browser that calls up your targeted ads. Those ads will then appear wherever that visitor goes in the Google Display Network, which includes a vast network of Google partner sites.
Advanced remarketing strategies allow you to segment and target specific audiences and develop detailed profiles utilizing cookies and IP addresses. Machine learning can further customize the user experience.
One of the most powerful tools available in PPC, retargeting lets you capitalize on all your site traffic – even the people you might have otherwise lost. A strong lead nurturing technique, retargeting can help you re-engage and influence consumers across devices.
Even better, retargeting provides you with less expensive clicks and conversions than PPC, and the leads that come through retargeted ads are pre-qualified since they’ve already shown an interest in your site.
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