Why Your B2B Totally Needs an Explainer Video

December 13, 2016   /   by  Diane Callihan

Some Emmy Award-Winning Advice

Whether your B2B company is looking for an impactful way to spend some leftover marketing budget or you want to invest in something that will increase conversions on your website for the coming year, now is the time to produce an explainer video.

Explainer videos are arguably the fastest, easiest and most memorable way to explain and differentiate products and services to your prospects. And research shows that customers are 85% more likely to buy after watching one.

In fact, we made an explainer video about explainer videos, and holy moley, we just won an Emmy Award for it.


Check it out. It’ll only take about a minute.

Still not convinced? Here are some other helpful resources we’ve put together for you:

Interested in how an explainer video can boost your B2B? We’d love to help. Let’s Talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.