Lux Lighting Brand Identity

December 19, 2023

Roger West Brightens Up Lux Lighting's Brand Identity

When luxury residential lighting distributor Lux Lighting needed to brighten up its brand identity with a new logo and product catalog, the company turned to the experts at Roger West. The design team tapped into the modern sensibilities of Lux Lighting’s products to develop a stylized, contemporary logo that matches the brand’s spirit of innovation.

With the new logo and brand guidelines in place, Roger West got to work creating an eye-catching catalog featuring Lux Lighting’s high-end designs. The catalog showcased multiple product collections with custom photography and the sharp new aesthetic of the Lux Lighting brand. Paired with a redesigned, fully responsive website, the new brand assets are helping Lux Lighting outshine the competition.

Make your brand shine with Roger West!