From Complex Data to Clear Visual Storytelling
January 26, 2026
Key Takeaways
- Analyzed consumer research to uncover meaningful shopping and delivery trends
- Translated complex data into clear, actionable insights for retail leaders
- Used visual storytelling to make research easier to understand, share and apply
Turning Research Into Insight
Saddle Creek partnered with Digital Commerce 360 to produce a detailed report on order fulfillment and today’s shopping trends. The research was robust, but could busy retailers quickly understand what the data was really saying?
A Clear Story Based on Numbers
Roger West began by analyzing the findings to identify the patterns, shifts and behaviors that matter most to decision-makers.
Surprising trends surfaced on how delivery expectations, cost sensitivity, and shopping behavior vary by demographic and channel—high-level insights Saddle Creek customers can use to inform smarter fulfillment strategies.
Infographics Reduce Cognitive Load
The Saddle Creek shopping trends infographic proves complex research is most valuable when people can easily absorb it. Infographics play a critical role in translating dense data into information that is fast to understand and easy to retain.
A Scalable, Shareable Asset
The final infographic extends the life and reach of Saddle Creek’s research. It serves as a standalone educational asset, a companion to the full report, and a powerful tool for sales and thought leadership.