Tampa Bay Marketing Spotlight – Michael Westafer

June 29, 2010

Michael Westafer, CEO of Roger West Creative & Code, a digital marketing agency located in Tampa, FL and Atlanta, GA, is featured in the Tampa Bay Marketing Spotlight for the Marketing Examiner

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What inspired you to pursue a career in marketing?

I'm an entrepreneur at heart. It’s thrilling to watch a business grow, so it only makes sense that I would build my career in an industry focused on helping others build their business. Strategic marketing in itself is an entrepreneur. What I mean is that, even if you are a large corporation, your marketing plan must operate as an entrepreneur. Its primary objective must be to grow the business while maintaining efficiency, agility, flexibility, portability and efficacy.

It's challenging, but I really enjoy using my entrepreneurial spirit, creativity and technical skills to solve business problems and deliver marketing solutions.

What do you like most about marketing?

I really enjoy the fast-paced environment and ever-changing landscape. New technologies, new challenges and new ideas keep the marketing industry fresh and exciting. It’s never the same and it never gets boring.

To read more of this article, please visit the examiner.