News

Roger West Wins Four w3 Awards for Creative Work in 2021

November 04, 2021

Roger West Creative & Code, a full-service digital marketing agency, was recently honored at the 16th Annual w3 Awards, winning two Gold and two Silver Awards for creative marketing projects in 2021. Selected by the Academy of Interactive and Visual Arts (AIVA), the w3 Awards honors creative digital excellence in website design, marketing campaigns, social media content and online video. With more than 3000 entries submitted from around the world, less than 10% were selected as Gold Winners.

The first Gold Award went to Roger West’s “Earth, Wine & Fire Dinner” summer promotional campaign for Fleming’s Prime Steakhouse. Incorporating website design and development, a variety of social media posts, and banner ads, the campaign showcased the restaurant’s unique, limited-time dinner event for locations throughout the US. Rich imagery and dynamic functionality highlighted the complementary flavors of plant-forward and fire-inspired menus. Page visitors could view all 4-courses plus the wine pairings and make a reservation from the landing page.

“We’re thrilled to see Fleming’s get the recognition they deserve from this successful campaign. The event was an innovative concept, and we were excited to have the opportunity to help them make it a success. Roger West’s existing relationship with Fleming’s allowed us to work closely with their marketing team to realize their vision for the ‘Earth, Wine & Fire’ experience. This award is a testament to the power of that collaboration,” said CEO Michael Westafer, who founded Roger West in 2007.

Roger West also won a Gold Award and a Silver Award in separate Branded Entertainment categories for the agency’s “Roger That” video. Created in collaboration with Digital Brew, the high-energy video makes light of today’s business challenges brought on by the Covid-19 pandemic, while positioning Roger West as something different than the typical agency.

“The last thing we want is to be seen as just another agency doing just enough to get by,” Westafer said. “With the ‘Roger That’ video, we were able to show a bit of our unique personality while still making it clear that listening to our clients and delivering the results they’re after is our number one priority.”

Finally, the agency picked up a w3 Silver Award for the recently redesigned Roger West website. Launched earlier this year, the site highlights a wide range of award-winning work that has delivered big results for clients from multiple industries.

“I’m incredibly proud of our team and grateful to have the opportunity to work with such tremendous clients,” Westafer said. “It’s a great honor to have that work recognized by w3 and we’re looking forward to building on that success in the coming year.”

About Roger West Creative & Code

Roger West Creative & Code is a full-service digital marketing agency that helps companies build brands, generate leads, and keep customers inspired and engaged. Founded in 2007 and based in Tampa, Florida, Roger West is a member of the 2021 Inc. 500 and has won dozens of major awards but is most proud of consecutive designations as a Top Place to Work. The agency drives client growth through brand development, website design, messaging strategy, content marketing, paid search, social media, lead generation, custom coding, and more. www.rogerwest.com.

About Fleming's Prime Steakhouse & Wine Bar

Nationally acclaimed Fleming's Prime Steakhouse & Wine Bar offers the best in steakhouse dining – here you'll find a passion for steak and wine, reflected in an exceptional menu of hand-cut steaks, an award-winning list of wines by the glass, and seasonal menu selections showcasing locally-inspired chef dishes. Fleming's was launched in Newport Beach, California, in 1998 by successful restaurant industry veterans Paul Fleming and Bill Allen. Today there are 68 restaurants nationwide with plans to open a new location in Anaheim, California in September 2020. Fleming's is the recipient of numerous prestigious awards, including Wine Spectator's annual Award of Excellence. For more information about Fleming's Prime Steakhouse & Wine Bar, please visit www.FlemingsSteakhouse.com.