August 06, 2014
Roger West Creative & Code, a digital marketing agency located in Tampa, Florida, has recently released a free booklet about restaurant marketing, titled Data & the Diner: How to Use Customer Intelligence to Attract More Patrons. The booklet is packed full of recent restaurant marketing research, and provides practical methods for using customer data to make better marketing decisions.
Tampa, Florida – August 6, 2014 – Roger West Creative & Code, a digital marketing agency based in Tampa, Florida, announces the release of a free booklet titled Data & the Diner: How to Use Customer Intelligence to Attract More Patrons. The booklet provides restaurant marketers with relevant marketing research and provides them with practical methods for using customer data to drive guest attendance.
According to several recent studies, data is one of the biggest challenges that restaurant marketers face. In fact, 71% of Chief Marketing Officers feel unprepared for the data explosion they face (Boundless, 2014).
“In our experience, we’ve met a lot of restaurant marketers who struggle with customer data – and it goes far beyond just analyzing it. These marketers are having a hard time collecting, accessing, and leveraging it in their marketing efforts,” says Michael Westafer, CEO of Roger West Creative & Code.
Yet despite their struggle, 87% of marketing professionals agree that they need access to data in order to do their jobs well. Unfortunately, only 55% of those marketers have access to the data they need (Domo).
“Getting access to customer data requires marketers to do two things: identify the right data to collect, and set up the right systems to manage it,” says Westafer. ”Once you have that, you can use customer data to make better decisions in your marketing.”
The free booklet offers restaurant marketers relevant research and advice regarding how they can:
- Collect the right type of data from customers.
- Provide patrons with a seamless environment for providing personal information.
- Set up a system that allows marketers to quickly and easily access customer data for ongoing campaigns and analyses.
- Use customer data to send targeted email and text campaigns.
- Leverage customer insights to create engaging marketing promotions.