If you’re a marketer, you know stats can really come in handy. Maybe you need them to get buy-in from your boss or coworkers. Maybe you need them for a sales presentation. Maybe, like me, you have blogs, white papers or case studies to write.
I’ve spent a lot of time wading through stats on a variety of digital marketing topics and picking the ones that I think make the most impact, so I figured I’d compile some of them for you here. Help yourself.
- 68% of B2B businesses use landing pages to garner a new sales lead for future conversion. (Marketing Sherpa)
- Landing pages with multiple offers get 266% fewer leads than single offer pages. (Marketing Sherpa)
- Out of companies that see large increases in sales conversions, 71% tested multiple versions of their landing pages. (Econsultancy)
- 48% of marketers build a new landing page for each marketing campaign. (MarketingSherpa)
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- 91% of the most successful users agree that marketing automation is “very important” to the overall success of their marketing across channels. (Marketo/Ascend2)
- Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. (The Annuitas Group)
- Marketers are, on average, using more than 12 different martech tools to manage campaigns and data. And some are using more than 31! (Winterberry Group)
- 62% of top-performing companies are currently using an MA tool, but only 4% of companies using the tool strongly agree that they are using it to its full potential. (Econsultancy)
- Businesses who nurture leads make 50% more sales at a cost 33% less than non-nurtured prospects. (Strategic IC)
- 79% of top-performing companies have been using marketing automation for three or more years. (Venture Harbour)
- Triggered email messages average 70.5% higher open rates and 152% higher click-through rates than “business as usual” marketing messages. (Epsilon Email Institute)
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- Personalized calls-to-action result in a 42% higher conversion rate than calls-to-action that are the same for all visitors. (HubSpot)
- Leads who are nurtured with targeted content produce a 20% increase in sales opportunities. (DemandGen)
- 66% of marketers reported that enhanced targeting and personalization were top benefits of marketing automation. (State of Marketing Automation)
- In a study of 650 multi-channel marketing campaigns, personalized campaigns consistently and overwhelmingly beat out static campaigns in generating a high response rate from recipients. (MindFire)
- Personalized emails improve click-through rates by an average of 14% and conversion rates by 10%. (Aberdeen)
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- 75% of users never scroll past the first page of search results. (HubSpot)
- Businesses make an average of $2 in revenue for every $1 they spend on Google Adwords. (Google)
- PPC visitors are 50% more likely to purchase something than organic visitors. (Unbounce)
- On average, 41% of clicks go to the top 3 paid ads on the search results page. (Wordstream)
- Display advertising has proven to increase traffic to websites by 300%. (Visually)
- There are at least 300,000 mobile apps currently serving Google Mobile Ads. (Creative Roots Marketing)
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- Retargeted customers are 3X more likely to click on your ad than people that haven’t interacted with your business before, and 70% more likely to convert. (Marketo)
- Compared to other placement strategies, retargeting generated the highest lift in business name searches by 1,046%. (ComScore)
- One out of five marketers has a dedicated budget for retargeting. (Chango/Digiday)
- Nearly three out of five U.S. online buyers said they notice ads for products they looked up on other sites. (eMarketer)
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Click to Call
- By 2019, the annual number of mobile calls to businesses is expected to reach 162 billion. (BIA/Kelsey)
- Mobile channels drive 54% of all phone calls. (Invoca)
- 45% of all calls are driven by mobile search, whereas only 9% are driven by desktop search. (Invoca)
- Mobile phone call conversion rates are 4X higher than desktop. (Marchex)
- Consumers will spend $1.12 trillion through click-to-call mechanisms this year. (Marchex)
- 70% of mobile searchers have used call extensions to call business. (Google)
- Ads with call extensions get an 8% higher click-through rate. (Google)
- Google call extensions drive nearly 10 million calls per month. (Google)
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- Social video generates 1200% more shares than text and images combined. (Brightcove)
- Video drives a 157% increase in organic traffic from search engine result pages. (Brightcove)
- Video on a landing page can increase conversions by 80% or more. (Visually)
- Shoppers that view videos are almost twice as likely to buy than non-viewers. (Adobe)
- 45% of people watch more than an hour of Facebook or YouTube videos a week. (Hubspot)
- A third of online activity is spent watching video. Facebook alone receives over 4 BILLION video views a day. (Digital Marketer)
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Hope this has been a helpful resource. Need any more help with your digital marketing? That’s what we’re here for! Let’s Talk.