YWCA of Tampa Bay Purses & Passion Event Marketing Campaign Exceeds Fundraising Goals by 30%
Roger West provided rebranding and event marketing to the YWCA for their signature Passions & Purses event, and exceeded fundraising goal by 30%. Learn how.
As a non-profit organization serving local communities, the survival and success of the YWCA depends solely on monetary gifts from generous donors. The Purses & Passion event is the YWCA’s single largest fundraiser, having raised more than $5 million for local programs across the US since 2000. As a local chapter, running this signature event takes a lot of hard work from staff, volunteers and community partners. With the goal of raising $20,000 in a single night, the YWCA of Tampa Bay turned to Roger West Creative for help with branding and event marketing.
The Fashionable Solution
The Roger West creative team gave the event a complete brand makeover.
The logo received a refreshing, upscale design featuring new typography and color palettes with a feminine appeal. This brand transformation was later applied to all event-marketing materials created by Roger West:
A “Save the Date” card
An event invitation with RSVP card and envelope
A Facebook timeline graphic
A 12-page event brochure
A homepage slider for the YWCA website
Exceeded Goals by 30%
Over 250 Attendees
Over $26,000 Raised
The event sold 26 tables and hosted over 250 attendees. As a result, the organization raised over $26,000 for their cause.
The Flattering Results
Event promotion was a huge success, and registrations started coming in immediately after invitations were sent. In the end, the YWCA exceeded fundraising goals by 30%.
The YWCA is the oldest and largest multicultural women’s organization in the world. For over a century, the YWCA has spoken out and taken action on behalf of women and girls. Their mission is to eliminate racism, empower women and promote peace, justice, freedom and dignity for all. The organization boasts more than 25 million members in 106 countries, including over 2 million people at more than 1,300 locations across the U.S.