To solve the problem with data tracking, Roger West assigned a unique permanent URL, or PURL, to each agent microsite and integrated a variety of robust analytics and redirect tracking methods. This allows the company to track visitor interactions on each individual agent microsite, even if the visitor leaves the agent site and completes an action on the main WellCare website. Therefore, when a lead is generated or when a sale takes place, the referring agent receives proper credit.
The Healthy Results
This microsite solution now gives WellCare the ability to provide a powerful marketing tool to every single one of their agents across the nation, without having to worry about interrupting brand consistency, managing tons of content, or losing lead source data. Instead, WellCare agents now have the freedom and confidence to build a strong web presence across all devices, so they can generate leads wherever their prospects might be: on a desktop, tablet or mobile device.
WellCare Health Plans, Inc. provides managed care services targeted to government-sponsored health care programs, focusing on Medicaid and Medicare. Headquartered in Tampa, FL, WellCare offers a variety of health plans for families, children, and the aged, blind, and disabled, as well as prescription drug plans. The company served approximately 4.1 million members nationwide as of March 31, 2017.