Building a Brand – One Person at a Time
Video is one of the most powerful tools for talent acquisition, and so became a key component on Saddle Creek’s careers site. Digital Brew, Roger West’s video production partner, produced six powerful videos for the site – an overall brand video and then 5 videos that focused on a particular employee in a specific role (fork lift driver, warehouse leads, supervisor, corporate).
These videos not only serve as testimonials but give a glimpse into a day in the life of different positions in the company. They also can be used on their own – via social media or email campaigns for example – to drive traffic to the site. In fact, the careers page is now one of the top most visited pages on Saddle Creek’s site.
Roger West helped us create an engaging careers site that we can be proud of and helps us recruit the best and brightest employees to join our team.”
—Jill Jones, Digital Marketing, Saddle Creek Logistics
About Saddle Creek
Saddle Creek Logistics, a family-run 3PL provider founded in 1966, provides integrated logistics solutions including omnichannel fulfillment, warehousing and transportation. With more than 3,000 experienced associates, vertical market expertise and 44 strategic locations nationwide, Saddle Creek does whatever it takes to create customized logistics solutions for each of their customers.