Since 2007, Roger West Creative has partnered with Outback International to design and develop websites, landing pages and other digital solutions for Outback Steakhouse initiatives in the United States, Australia, Japan, Korea, Taiwan and other parts of the world.
A Tale from Down Under
In 2013, the U.S.-based franchise company, Bloomin’ Brands, spearheaded a website redesign project – so the IT department immediately turned to their trusted technology partner, Roger West Creative, to:
- Develop the website within an easy-to-use content management system.
- Create a seamless customer experience across all devices: desktop and mobile.
- Implement the website in multiple languages: English & Spanish.
- Optimize the website for Windows Azure, a cloud-based infrastructure service.
A Bloomin’ Solution
The Roger West team converted the design mockups (created by Deutsch) into responsive HTML and CSS grids, and implemented the responsive website design within Sitefinity CMS version 6, giving Outback the ability to easily manage content in multiple languages, across all devices, on four different versions of the website: English for Desktop, English for Mobile Devices, Spanish for Desktop, Spanish for Mobile.
Likewise, the Development team also implemented three additional custom features:
- Custom Vanity URL Management Module – allows users to manage 301 and 302 URL redirects via 404 URLs for marketing campaigns.
- Responsive Dynamic Menu – provides an easy-to-use navigation for all website users, across all devices.
“We’ve trusted Roger West with our development needs for many years, so when it was time to recreate our corporate website we immediately turned to them. Plus, their status as a Gold Level Certified Sitefinity Partner gave us added confidence that they would get the job done well.” Brian Merrill, Web Master at Outback
No Rules, Just Results
Outback’s new website is beautiful in form and function – the customer experience is seamless across all different types of devices, and in multiple languages.
In fact, the Outback Steakhouse website was awarded Sitefinity’s 2013 Website of the Year Award.
“Long time Sitefinity Partner Roger West Creative has demonstrated, yet again, their strong proficiency with Telerik Sitefinity by building a compelling Sitefinity project – Outback Steakhouse. Congratulations to Roger West Creative for deservedly taking the Website of the Year Award in the Tourism & Hospitality category with this great project. Oggy Shopov, Sitefinity Partner Program Director
About Outback Steakhouse
Bloomin’ Brands, Inc., headquartered in Tampa, Florida was founded in 1988 by those who believe in hospitality, sharing, quality, being courageous and having fun! Bloomin’ Brands, Inc., is a company of restaurants that owns and operates Outback Steakhouse, Carrabba’s Italian Grill, Bonefish Grill, Roy’s Restaurant and Fleming’s Prime Steakhouse & Wine Bar.
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