Add Feature-Rich Functionality
Additional content and features we added to Milliken PPT’s new site included:
- Site search customization and capabilities with a backend search crawler, so if users misspell a product or use related words, they will still receive relevant returns. Users can also easily share search results with the click of a button.
- A custom Google Map providing a centralized place displaying Milliken’s manufacturing locations, sales offices and corporate headquarters, as well as contact information.
- The coordination of a photoshoot at Milliken’s headquarters, enabled us to get fresh, vibrant photography of their people, facilities and most importantly, their textiles and products.
- Forward-looking personalization capabilities, as well as the back-end for robust resource center.
Easily Manage a Wealth of Content
The 16 existing websites for the division had been running on a variety of different content management systems, ranging from WordPress and SharePoint to outdated proprietary/legacy systems, which were all being administered and updated separately (if at all).
Roger West brought all those sites together into Sitefinity, an enterprise-level CMS, to radically simplify site administration on the back end and improve user experience on the front end.
The site also features several different shared content types, lists and resources that make managing content easier. Many different pages on the site rely on the same shared content, making it essential that the information can be managed from a central location.
It’s made an enormous difference for us to have one centralized place to direct our customers to where they can find everything they need. And personally, I find the site really easy and intuitive to use. It’s made my job much easier and our customer experience much better.”
Meg Ried, Marketing Manager, Performance & Protective Textiles Division, Milliken & Company