New Look, New Feel
After the acquisition, Roger West was tasked with redesigning Phytel’s website with the IBM brand, creating a clean, new look, updated content and graphics, and making the site responsive. Roger West also rebranded their print collateral – case studies, white papers and print ads, as well as sales materials, such as PowerPoint templates and business process infographics.
About IBM Watson Health
IBM Watson Health represents a new partnership between humanity and technology. The era of cognitive healthcare is here. Their purpose is to empower leaders, advocates and influencers in health through support that helps them achieve remarkable outcomes, accelerate discovery, make essential connections and gain confidence on their path to solving the world’s biggest health challenges. IBM Watson Health is a division of IBM, ranked in 2017 by Forbes Magazine as the 5th largest tech company in the world.