73% Decrease in Cost per Qualified Lead
15% Increase in Sales Conversion Rate
60% Decrease in Cost per Sale
Visitors who do not complete the form are retargeted with banner ads on relevant sites.
The best part is, WellCare now has data to support which keywords, ads and microsites perform the best – and they have it for all 21 markets. With a high performing campaign, they are now more confident about how to allocate their PPC budget.
The Positive Results
Roger West monitors this campaign daily, and is constantly adjusting keywords, ads, and campaign assets in order to achieve optimal results. The team prepares both weekly and monthly reports of campaign stats, so WellCare stays informed about campaign performance.
WellCare Health Plans, Inc. provides managed care services targeted to government-sponsored health care programs, focusing on Medicaid and Medicare. Headquartered in Tampa, Fla., WellCare offers a variety of health plans for families, children, and the aged, blind, and disabled, as well as prescription drug plans. The Company served approximately 3.3 million members nationwide as of January 2014.