Treating the Issue
In the past, Health Integrated’s brand message has appealed to Chief Medical Officers (CMO) with stories of improved patient outcomes. These heartfelt stories were compelling and uplifting, but didn’t consistently help the company close more business. That’s because for Health Integrated, the CMO is not the decision maker.
Instead, the company needed to precisely target CEOs, COOs and CFOs at mid-sized health plans with a new message – and communicate that message across multiple channels, including their web site, marketing collateral, sales sheets, and other materials.
And for that, they turned to Roger West.
A Precisely Planned Web Site Design
The Roger West team performed a comprehensive content audit, and then worked to realign the company’s core message to reach the desired CXOs. Custom-designed infographics were developed to clearly explain complex concepts, and dramatically cropped photos were selected for greater impact.
The responsive design is accessible on all devices (mobile, tablets and desktops), and offers user-friendly navigation, bold call-to-action buttons and consistent branding.
Built Custom Success Story Module
Messaging Targeted to CXOs
Responsive Website + Traditional Collateral
“Our new web site and marketing materials have repositioned us as an industry leader. We now have the tools we need to approach CXOs with our solutions. The team at Roger West really understood our needs, and gave us exactly what we need in order to achieve our goals.”
Lori Taylor, Director of Marketing at Health Integrated
Marketing & Sales Collateral
In addition to the web site, Roger West worked with the team at Health Integrated to create marketing collateral that would also support their retargeted messaging, including:
- Company Brochureware
- Whitepaper Templates
- Presentation Templates
- Product Sales Sheets
- Event Trade Show Booths
- Print Advertisements
Health Integrated recently used their new responsive web site to successfully host, post, and promote their first webinar event. They have also used their marketing collateral and templates to create and publish relevant content on a regular basis. This content is used throughout the sales process to generate leads, nurture prospects and close sales.
About Health Integrated
Health Integrated® leads the industry with Precision Empowered Care Management, enabling health plans to precisely manage their most vulnerable members. By combining actionable big data with a proven biopsychosocial model, they address the physical, psychological and social drivers impacting member health and satisfaction. As a result, plans enhance quality, achieve compliance and strengthen their financial performance, while empowering members to achieve better outcomes.
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