The leading national boat brand, Carolina Skiff, came to Roger West with an outdated web site, disparate databases and multiple systems that were difficult to manage.
Plus, with three brands, 60+ boat models, and a virtually endless amount of configurations to choose from, their site could be overwhelming for visitors. Carolina Skiff wanted to provide an easy, intuitive way for boating enthusiasts to select and customize their boats.
Additionally, they needed to create one centrally-managed site where they could meet the needs of both consumers and a large network of dealers.
Smooth Sailing with a Smooth Strategy
Roger West worked with Carolina Skiff to build a comprehensive strategy to address these challenges. The Roger West team:
- Developed a custom “Build a Boat” module, which allows customers to select the model and features they want, build their boat online and get a quote.
- Created a secure dealer portal where dealers can receive and manage quotes, catalog requests and warrantees.
- Built the site in Sitefinity CMS, an enterprise-level .NET solution that provides easy content administration.
- Made their web site responsive so it is accessible on mobile devices, tablets and desktops.
Over 11,000 quote requests
Over 7,000 catalog requests
We couldn’t be happier with our new web site. It’s an excellent representation of our brands, provides a superior experience for our customers and dealers, and is easy to manage. We’ve already received positive feedback from users, and we’re excited to see how the new site will impact sales.”
The new web site exceeded Carolina Skiff’s expectations and is worthy of their status as an industry leader.
Additionally, Roger West is pleased to announce that the Carolina Skiff site won Telerik Sitefinity’s Top Web Site of the Quarter award. The Sitefinity Website of the Quarter Awards celebrate excellence and innovation in using the Sitefinity platform to develop great user experiences and provide value to site owners and site visitors alike.
About Carolina Skiff
Carolina Skiff is currently the number one boat brand in retail sales of outboard-powered fiberglass boats, 24 feet and under. Their brands include: Carolina Skiff boats, Sea Chaser boats, Fun Chaser Deck Boats and Fun Chaser Pontoon boats.
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