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increase in website leads


growth in RFPs


increase in revenue

“We’re so happy to have a brand that better conveys who we are, and a website that not only looks great but provides us with the functionality we need to grow and support our content marketing efforts. Roger West is a pleasure to work with and helped us reposition Altruista as an innovative industry leader.”

Lori Taylor, Director of Marketing, Altruista Health

Conveying a Clear Message

Once the brand identity had been established, Roger West began the website redesign. Besides conveying the new brand, the site needed to have clear and powerful messaging to differentiate Altruista from their competition, position them as an industry thought-leader, and build trust with their audience.

The new site also needed to be better at engaging visitors and acquiring qualified leads. To do this, Altruista wanted to be able to easily grow their content marketing program, and have a resources section that could feature blogs, webinars, news stories, videos, success stories and more.

To address these issues, Roger West worked on refining the overall messaging on the site, to make it clearer to visitors what Altruista does and what benefits its platform offers to its users. We also developed a dynamic resources section, and built the site using Sitefinity, an enterprise-level .NET content management system, so Altruista’s staff could easily update resources themselves.

Sitefinity also supports responsive web development, which means that the site is easily accessible to users on all devices – desktop, laptop, tablet and mobile.

About Altruista Health

Altruista Health delivers population health management solutions that support value-based and person-centered care models. Their GuidingCare® technology platform integrates care management, care coordination and quality improvement programs through a suite of sophisticated yet easy-to-use web applications. Health plans and healthcare providers in more than 35 states use GuidingCare to transform their processes, reduce avoidable expenses and improve patient health outcomes. For more information, visit

3111 W Doctor M.L.K. Jr Blvd LakePointe Two | Suite #360, Tampa, FL 33607