Carolina Skiff’s High-Performance Website Leaves Others In Its Wake 

The leading national boat brand, Carolina Skiff, came to Roger West with an outdated website, disparate databases, and multiple systems that were difficult to update and manage. As a brand that prides itself on offering high-quality boats, the company wanted a website that could match their growth, while creating a better user experience for customers.  The company also runs three bands of boats and offers 60+ boat models, offering a virtually endless number of configurations to choose from. Carolina Skiff wanted to provide an easy, intuitive way for customers to customize their boats. The website needed to be centrally managed to meet the needs of consumers and a large network of dealers. 

Industry  /  Marine

For more than 30 years, Carolina Skiff, LLC, has been the leading choice for boating enthusiasts looking for value, quality, and style. Carolina Skiff sells outboard-powered fiberglass boats that are 24 feet and under while offering the most features and best functionality available on the market. Offering 16+ boat models to customers, Carolina Skiff is proud to serve all looking for the perfect family boat, workboat, or fishing boat. Their brands include Carolina Skiff, Sea Chaser, Fun Chaser Deck, and Fun Chaser Pontoon boats. 


  • Website Development
  • Responsive Front-End Design
  • Secure Portal Development
  • Custom Programming
  • Sitefinity CMS

Turning Strategy Up a Knot

Roger West worked with Carolina Skiff to build a comprehensive strategy to address these challenges. The Roger West team:

  • Developed a custom “Build a Boat” module, which allows customers to select the model and features they want, build their boat online and get a quote.
  • Created a secure dealer portal where dealers can receive and manage quotes, catalog requests, and warranties.
  • Built the site in Progress Sitefinity CMS, an enterprise-level .NET solution that provides easy content administration.
  • Made their website responsive so it is accessible on mobile devices, tablets, and desktops.

Unsinkable Results

The integrated strategy and new website developed by Roger West exceeded Carolina Skiff’s expectations and aligns with their status as an industry leader. The engaging website, which included the interactive “Boat Builder” tool, won Progress Sitefinity’s Top Web Site of the Quarter award. The award celebrates excellence and innovation in using the Sitefinity platform to develop great user experiences and provide value to site owners and visitors alike.

Don’t let your marketing efforts sail off into the sunset with us. We’re here to help. Let’s talk.



quote requests


catalog requests


new leads

We couldn’t be happier with our new website. It’s an excellent representation of our brands, provides a superior experience for our customers and dealers, and is easy to manage. We’ve already received positive feedback from users.”

Robert Sass
Carolina Skiff