Altruista Health Creates a Stand-Out Brand & Website

Altruista Health uses its proprietary integrated SaaS-based platform to manage the full continuum of care. The company first came to Roger West to modernize its brand and implement a relevant, engaging, content-managed website. Roger West began working to refresh the established brand to define its new identity through messaging and graphic design, and then develop a new website that reflected their refreshed image. 

Industry  /  Healthcare

Altruista Health delivers population health management solutions that support value-based and patient-centered care models. Their GuidingCare® technology platform integrates care management, care coordination, and quality improvement programs through a suite of sophisticated and easy-to-use web applications. Health plans and healthcare providers in more than 35 states rely on GuidingCare to transform their processes, minimize unnecessary expenses and improve patient health outcomes.


  • Logo Design
  • Messaging & Copywriting
  • Website Development
  • Responsive Front-End Design
  • Custom Programming
  • Sitefinity CMS

Bringing a New Brand to Life

Altruista’s previous logo used outdated imagery of a telephone and stethoscope – elements that were no longer relevant to Altruista’s business model. Their color palette also used shades of grey and red, which did not reflect their updated identity as a high-tech, innovative company. Roger West prioritized creating a brand identity that blended modern design and high-tech imagery with healthcare and dedicated customer service.

Altruista also asked for help better communicating with their target audiences – clinicians, IT departments, and C-level executives with health plans. The Roger West team created a new logo that better conveyed Altruista’s identity, and brand guidelines were developed so the new brand could be consistently applied to all their marketing efforts going forward.

Roger West also created collateral that supported their business operations including:

  • Business cards
  • Letterhead
  • Sales deck templates
  • One-sheeters
  • Social media page templates

Conveying a Clear Message

Once the brand identity was established, Roger West began the website redesign. The agency’s design and content teams collaborated to make Altruista’s new website compelling, creating clear and powerful messaging to differentiate Altruista from their competition, position them as an industry thought leader, and build trust with their audience.

The new site needed to better engage visitors and acquire qualified leads. Altruista wanted the ability to easily grow their content marketing program with featured blogs, webinars, news stories, videos, success stories, and more. As Roger West worked to refine the website’s messaging, the development team developed a dynamic resources section and built the site using Progress Sitefinity, an enterprise-level .NET content management system, so Altruista’s staff could easily update resources themselves.

Sitefinity also supports responsive web development, which means that the site is easily accessible to users on all devices – desktop, laptop, tablet, and mobile.

The website was so successful that it was named a winner of GDUSA’s American Health + Wellness Design Awards and was recognized by Modern Healthcare’s Healthcare Marketing Impact Awards.

If you’re ready to stand out in the crowd and get some healthy marketing results, give us a call.



increase in website leads


RFP growth


increase in revenue

We’re so happy to have a brand that better conveys who we are, and a website that not only looks great but provides us with the functionality we need to grow and support our content marketing efforts. Roger West is a pleasure to work with and helped us reposition Altruista as an innovative industry leader.”

Lori Taylor
Associate Vice President of Marketing at Altruista Health