Marketing Automation Loves Your Leads Longtime

November 17, 2015   /   by  Diane Callihan

Nurture those sweet leads.

I’ll admit it. Marketing automation kind of snuck up on me.

I’ve been in digital marketing for a long time. Hell, I just did the math and it’s been 17 years. Yep, I’m old and cranky.


But I’m new to Roger West. I’ve just started as their brilliant, yet jaded, content specialist.

Frankly, I haven’t used marketing automation before, but Roger West has been helping leading brands with their marketing automation and lead nurturing for the past 8 years.

Which means I have some catching up to do.

But apparently, I’m not the only one, so I can get caught up and still be ahead of the competition. (Whew!). You can too.

Srsly? More marketing technology?

You may be wondering, why God, why? Why do I need anything else?

Trust me, I get it. But since I started here, I’ve learned that marketing automation works its pretty little pants off for our clients. It’s also yielding some crazy-sounding results.

See Infographic

  • Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.
  • 63% of companies using automation are outgrowing their competitors.
  • Companies using marketing automation report 25% higher revenue than companies not using it.
  • 79% of top-performing companies have had marketing automation for more than two years.

One of our healthcare technology clients, Phytel, utilized marketing automation as part of their overall strategy to promote their innovative solutions and services, and were so successful that they were recently acquired by IBM Watson Health. Read the full case study.

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Make it rain

So count me in. I’m all about making the most of marketing technology if it saves time, produces jaw-dropping results and makes me look brilliant.

How about you? Intrigued? Enchanted? We’d love to help you get started. I’m telling you, these guys are geniuses.

Let's Get Automated

(Sources: The Annuitas Group, Lenskold and Pedowitz Groups, Marketo’s Benchmark on Revenue Performance, Gleanster’s Gleansight Benchmark Report, Epsilon Email Institute)

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Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.