Building the Values of an Interactive Agency

January 21, 2014   /   by  Michael Westafer


At Roger West, we think it’s pretty important to build a company culture based on shared values. That means every one on the team understands the company’s mission and vision, and agrees on the ideas and principles that will help us get there.

As an interactive agency, our mission is to help clients achieve their business goals through the innovative use of marketing and technology. To that end, our team is focused on delivering solutions that are practical, easy-to-use, provide measurable ROI, and avoid the hassle of dead-end, long-term contracts.

Here is a short list of some of the mission-critical values that we believe will help us achieve long-term success.

Winner! Winner! Chicken Dinner!

Always go the extra mile to ensure client success.
At Roger West, our clients are our greatest assets. Therefore, we are committed to customer satisfaction. We promise to go the extra mile in all that we do, and we will always strive to exceed your expectations for both service and results.

Make a Wish

Inspire creativity and innovation – remember that anything is possible!
Our work is a product of our attitude, and to us that makes all the difference. We believe that anything is possible. That means we will never limit the solutions we offer our clients by selling predetermined proprietary software, or by working within the confines of an exclusive 3rd-party partnership. Instead, we focus on creating custom strategies that will meet our clients’ unique and ever-changing needs.


Celebrate accomplishments, have fun and don’t take yourself too seriously.
We are committed to providing our clients, partners, and employees with a fun, diverse, and pleasant working environment. We strive to create an atmosphere where thoughts and ideas are welcomed, open communication is valued and innovation is cultivated. We also take time to celebrate achievements – in our business, in your business and in the personal lives of our employees and colleagues.

Pay it Forward

Seek out opportunities to serve, support and pleasantly surprise!
We have a company-wide commitment to serve, support and pleasantly surprise both in our office and in the community. As a business we strive to make meaningful contributions to members of society, and to actively participate in various volunteer opportunities.


Be a catalyst for positive change that ignites business results.
We believe that positive change is a critical characteristic for a growing company. It is the spirit that keeps a business alive and thriving. We are committed to providing an environment that creates and supports positive change so we can continue to deliver measurable results to our clients.

Now that you’ve had a glimpse at our values, what are some of yours? Tell us in the comments below.

Michael Westafer

Michael Westafer


As the CEO and founder of Roger West, Mike brings over 25 years of marketing, leadership, and business strategy experience to our team, clients, and partners. Under his leadership, the Roger West has grown from a scrappy startup to a full-service, award-winning agency. He believes in getting things done, making big things happen for clients, and delivering expert fist-bumps.