How to Reinvigorate Your Marketing Efforts
If you are in marketing and have been with the same company for a while, it’s almost inevitable that you’ll start to feel that you’re running out of new things to say and do, and new ways to market your company’s products and services.
You may feel bored or uninspired. You may feel like you’re in a rut.
Don’t panic. This is perfectly natural. It’s what you do from here that’s important.
My husband once told me that when he starts feeling uninspired at work, he mentally fires himself. Then he goes in the next day as if he was just hired for his position. That last guy didn’t work out. What are you going to do differently?
This gives you a chance to look at your work with fresh eyes. You don’t have to keep slogging along doing the same thing over again.
Warning: If you’re bored, maybe your customers are too.
Maybe you need to tell better stories. Think about not what you want to tell your customers, but what they want to learn about. Show them that you understand their pain and want to make it better.
If your stories are all about your products and services, that’s not storytelling. It’s a brochure. Give yourself permission to make the story bigger. – Jay Baer, founder of Convince & Convert
Maybe you need to try new techniques or retry old ones. We had a prospect who said they tried PPC years ago and it didn’t work for them, so they gave up on it. Maybe the failure wasn’t due to the medium but the execution. It might be worth another shot.
Maybe you need to raise the bar. If you feel like you’re in a rut, you’re likely not producing stellar, award-winning work. Stop settling for mediocrity and demand more of yourself and your team.
Don’t settle: Don’t finish crappy books. If you don’t like the menu, leave the restaurant. If you’re not on the right path, get off it. – Chris Brogan, CEO of Owner Media Group
Maybe you need to take some risks. Step away from the status quo. Hire a new agency, invest in a better marketing automation platform, go to different events. Innovation only happens when you risk failure.
If you do what you’ve always done, you’ll get what you’ve always gotten. – Tony Robbins, Author, Entrepreneur and Life Coach
Need a fresh perspective? A little kick in the old marketing pants? That’s what we’re here for. Let’s talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.