Marketers: Choose Your Own Romance

February 12, 2019   /   by  Diane Callihan

Molly Marketer met Joe Status-Quo at a vulnerable moment in her life. She had just heard that there were going to be cuts to her marketing budget at work, and she was two drinks in at her local bar when Joe offered to buy her third.

Joe was wearing khakis and a button-down shirt. He was average height. Average build. Sandy-brown hair. He could be anyone, but since he was buying the drinks, Molly didn’t care. By the end of the night, he had her number.

After a few pleasant dates, she began to consider him her boyfriend. He was kind, safe, responsible.

It’s true that she didn’t get goosebumps when he kissed her goodnight. But passion was overrated. They never fought. There was no roller-coaster of emotions.

Bottom line: He was a good guy. They were happy together. Wasn’t that all that mattered?

Dear Reader, you know how this story ends.

Our heroine will either settle for Status-Quo and live a safe, albeit boring life. At her job, she’ll avoid all risks, but also miss out on extraordinary successes. She’ll do just well enough to keep her in her current role, but advance no further.

Or, she’ll meet someone else.

Let’s say a guy named Roger West.

Roger was hot. Unshaven. Rode a motorcycle. He made her uncomfortable…in a good way. They didn’t always agree on everything, but he opened her eyes to a whole new world. She started trying new things – new foods, new activities, going places she’d never gone before.

She dyed her hair and bought a new leather jacket.

At work, she began trying new things too. Taking some calculated risks. Her bosses took notice of the stellar results her campaigns started bringing in, and soon she was promoted. Moved out of her cube and into an office with a door and window.

Who do you think Molly should choose?

Don’t let yourself fall in love with the status quo. Don’t settle for mediocrity. You wouldn’t want it for Molly and you shouldn’t want it for yourself. You deserve more. You deserve passion.

You deserve Roger West.

Let us help you with some passion-driven marketing with results that will make your heart beat faster. Let’s Talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.