Growing Gains Instead of Growing Pains

May 08, 2018   /   by  Diane Callihan

6 Ways to Successfully Navigate Company Growth

We have what is known as a “good problem”.

We’re busy and getting busier. And we’re super happy about it.

But we also want to make sure we don’t drop any of these balls we’re juggling. We must keep exceeding our client’s expectations in a timely manner, making everyone happy, and delivering the best digital marketing solutions around.

We recently launched a new website for Fleming’s Prime Steak House & Wine Bar, and we’ve acquired two new amazing clients – The Villages Health and Milliken. We also have a few more exciting prospects, so we need to ramp up to accommodate all our existing projects along with the new.

So, as we’re in the midst of this growth spurt, we thought we might be able to provide some advice for how to maintain the level of service that got you to this point in the first place. (We’re gonna try to take our own advice here.)

  1. Hire Great People. It can be tempting to just quickly get as many humans as you can to help you with the increased workload, but people who are inexperienced or less than stellar are ultimately going to slow you down. Take a little more time up front to choose great people who can jump right in and really make a difference.

  2. Appreciate Your Current Employees. Growth is positive, but like all change, it can be a challenge. Your employees may have to work longer days to keep up with the work until you’re able to hire new people to help. Be sure you let your staff know that you see the extra effort that they are putting in, appreciate it, and are working on helping to alleviate some of their stress.

  3. Communicate Internally. Speaking of your employees, keep them in the loop. Let everyone know about new client wins, new hires, new prospects, etc. You want them to be excited and invested in your company’s growth and feel like part of winning team.

  4. Communicate with Customers. It’s always important to keep the lines of communication open with your customers, but even more so during a period of growth. Ask for their feedback frequently and act upon it, and make sure that no one is being neglected. Your customer’s happiness is paramount!

  5. Review Your Processes. Processes and procedures that may have sufficed before may not be ideal for your newly expanded team or heavier workload. Make sure you have the tools in place that you need and that everyone is on the same page and using the same system, so nothing falls through the cracks. Also, look at unnecessary processes that you can eliminate that might be slowing you down.

  6. Keep the Momentum. If you’re feeling a little swamped, you may think it’s a good time to slow down your marketing efforts. Don’t! Capitalize on your success to build more, and proactively work on scaling your business so if those new prospects come through, you’ll be ready.

Want to work with us? We’re ready, willing and able. Let’s Talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.