6 Common Digital Marketing Myths

August 15, 2017   /   by  Diane Callihan

Are Marketers Being Misled?

There are lots of myths and misconceptions out there about digital marketing and digital marketing agencies. The industry is changing at a rapid pace, trends come and go and it’s natural to feel overwhelmed.

Don’t panic. It’s gonna be ok.

Let’s briefly debunk some of these common marketing myths so you don’t waste your time worried about the wrong things.

  1. Email/SEO/PPC is Dead – Search “{any marketing tactic} is dead” and you’ll get a ton of hits. It’s a headline guaranteed to cause debate. (I’m even guilty of this – Think Email Marketing is Dead?) But relax. None of these things are dead. People still read email and still search Google for products and services. Folks probably assume these tactics don’t work anymore when they stop working for them. (EVERYBODY PANIC!) Maybe someone else could get your SEO/PPC/Email results off the charts by taking a different approach. Blame the player, not the game.

  2. Clicks are Awesome – Clicks are not awesome. Qualified leads are awesome. Sales are awesome. Clicks are just a start. Don’t get too hung up on them. And check out Clicks Don’t Mean $h1t to learn about the metrics that truly matter.

  3. Target Everyone – Guys, there are very, very few products or services that every man, woman and child of any age or demographic across the globe wants, needs and can buy. Targeting everybody means targeting nobody. The more specific and personalized your marketing is, the more effective it will be.

  4. If You Build It, They’ll Come – It’s sad. We see companies invest big bucks in developing creative, smart, responsive websites and then not marketing them. People may just stumble upon your site, but you’re not going to get the increased traffic/leads/sales you want unless you actively market it via email campaigns, content marketing, paid search, social media and more.

  5. You Need to be on Snapchat – You might need to be on Snapchat…are you marketing to 13 – 18-year-olds? If you’re selling software B2B, you probably don’t need to worry about the latest trending app. Remember Meercat? No one else does either. Trends are called trends for a reason.

  6. One Person Can Do It All – Some companies look to one person to make all their marketing decisions. No matter how smart and dynamic that person is, it’s doubtful that they are an expert in SEO, PPC, content marketing, email campaigns, social media, design and development, marketing automation, analytics, etc. That’s why you need a team of people – each with their own special talents – to make recommendations and drive results.

Need help navigating the mythical, mystical world of digital marketing? This is what we do. Let’s Talk.

Diane Callihan

Diane Callihan

With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.