Avoid the SEO Hassle
Search engine marketing and optimization (SEM/SEO) is a tricky business. Search engines like Google change their ranking algorithms all the time, and SEO tips that were helpful a year ago may no longer make a difference. It can be frustrating and hard to gain traction.
It’s also time consuming. Optimizing your site, researching keywords, crafting metatags, monitoring performance, doing competitive research and debugging issues that can impact search, updating copy, creating SEO-friendly content….it can be a full-time job if you’re doing it right.
It is a full-time job for some people, but many marketing departments can’t afford to have an in-house SEO expert. Most marketers are so busy running campaigns, creating content and working on lead-generation programs they don’t have the time to dedicate to improving organic search.
There are great tools out there to help (Moz, Ahrefs, etc.), but someone still needs to master those tools and use them on an ongoing basis, and then make any necessary adjustments to your site. It never ends.
So, what’s the hands-down, best way to manage your SEO?
Let someone else do it.
We’ll implement an SEO program for you, utilizing best practices, and monitor and adjust it as needed to ensure measurable results. You’ll gather more leads through organic search without having to do a thing – like MAGIC – and you’ll have more time to devote to more exciting initiatives.
And since we’re not just an SEO company, we can help with any other web issues that may be slowing you down.
Stop spinning your wheels on search. We got this. Let’s Talk.
Diane Callihan
With more than 20 years of experience writing for some of the country’s top brands, Diane helped to shape Roger West’s content strategy, lead generation, and PR efforts as Director of Marketing. She currently serves as President of Callihan Content Creation.