Work
Summit Brand Identity
December 29, 2023
Roger West Reboots Summit's Brand Identity
Summit, an emerging leader in cloud hosting services, partnered with the creative team at Roger West to enhance its brand look and messaging. After a series of acquisitions expanded the company’s service offerings, they needed a fresh new aesthetic that reflected the size and scope of their services.
The transformation got underway with a redesigned logo and a vibrant new color scheme. Once the new logo was in place, the Roger West team developed detailed brand guidelines that covered every facet of Summit’s brand identity, including guidance for stylish promotional merchandise, digital ads, and landing pages. The stylish new look and feel has set the company on the right track to continue its fast-paced growth!
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