Sea Winds Coastal Furniture Corporate Identity

February 10, 2023

Coastal casual furniture designer and distributor Sea Winds needed to give their brand a fresh new look as part of a greater initiative to reach a broader online retail market. The designers at Roger West worked closely with the Sea Winds team to create a new logo and brand identity that would showcase the coastal aesthetic of its products.

Tapping into the company’s Florida roots, Roger West’s creative gurus settled on a palm tree as the perfect centerpiece for the Sea Winds logo and iconography. They flanked the tree with the initials “S” and “W” to evoke the feeling of a coastal trade house flying its flag over a pristine beach on a Caribbean island. After incorporating the fresh new logo into its website and print materials, Sea Winds has continued to expand its reach in the coastal furniture market.