Sea Winds Coastal Furniture Brand Identity

February 10, 2023

Sea Winds Sets Sail with a Brand Identity from Roger West

Coastal casual furniture designer and distributor Sea Winds needed to give their brand a fresh new look as part of a greater initiative to reach a broader online retail market. The designers at Roger West worked closely with the Sea Winds team to create a new logo and brand identity that would showcase the coastal aesthetic of its products.

Tapping into the company’s Florida roots, Roger West’s creative gurus settled on a palm tree as the perfect centerpiece for the Sea Winds logo and iconography. They flanked the tree with the initials “S” and “W” to evoke the feeling of a coastal trade house flying its flag over a pristine beach on a Caribbean island. After incorporating the fresh new logo into its website and print materials, Sea Winds has continued to expand its reach in the coastal furniture market.

Discover your business's potential with a new brand identity from Roger West.