November 10, 2020Saddle Creek Logistics Services reached out to Roger West for help understanding the information consumption behaviors of their partners and clients. The agency knew that this exercise would make an insightful survey eBook that would benefit the client. The content team conducted interviews with participating Saddle Creek partners, compiled the data, and performed an analysis to determine the preferred types of content, the frequency of consumption, and other key elements to understand their industry-driven behaviors. The results were used to create an informative, award-winning survey eBook for Saddle Creek, who had the option of sharing their findings with their partner base. The eBook, designed entirely for Saddle Creek by the Roger West art department, included quotations, custom iconography, and statistics to represent the data in a more engaging, digestible manner.