November 29, 2021
Fleming's Prime Steakhouse & Wine Bar has long prided itself on delivering innovative, California-inspired dining experiences, but the restaurant truly defied expectations with its exclusive "Earth, Wine & Fire Wine Dinner" event. Mixing an enticing plant-forward "Earth" menu with a land and sea-based "Fire" menu, the event invited guests to select their preferred four-course meal and pair it with five acclaimed wines.
The design team at Roger West Creative & Code worked closely with Fleming's to develop an eye-catching campaign that incorporated custom webpages, social media posts, and a variety of promotional banner ads. Showcasing the unique, limited-time occasion with rich imagery and dynamic functionality, the campaign not only contributed to the event’s success, but also won a prestigious Gold Award for creative marketing at the 16th Annual w3 Awards.